Do You at All Need to Outsource Search Engine Optimization?

If you thought that adding Meta tags was all that SEO companies did and that you can easily manage it yourself, you need to revise your assumptions. SEO has evolved today into an art and a science and only an expert can help your business harness the true potential of Internet. Page optimization, navigation optimization, code optimization, link building, site analytics are all complex activities which demand resources (read time and hands) and SEO expertise. The ROI of your marketing plan and budget increases manifolds when you Outsource Search Engine Optimization Offshore. Here are a few benefits that the organizations that offshore SEO across the world vouch.

Why Outsource your SEO?

  • Concentrate on other core activities.

Does your company shoot its own TV commercial and buy advertising slots? No! because you need to focus on your core activities. Your marketing and sales team need to spend more time in closing deals.

The nitty-gritty’s of Search Engine Optimization can be outsourced. Activities like site management, regular optimization and link building are a big drain on your time and resources.

  • Increase profits- Save on your costs.

Every extra penny spent reduces your profit margin. This is even more apt when an organization is small. Outsource SEO to SEO experts located in offshore sites like USA. You get quality at an affordable price. It’s a win-win proposition.

  • Do what you are great at and let the Experts do the rest.

If you are not great at SEO, don’t spend time learning it. Instead outsource SEO to companies good at it. Besides the searching and indexing algorithms are dynamic and you need SEO experts who can control these indexing algorithms.

  • Search Engine Optimization- not a one time Job.

Optimizing your site needs regular efforts. You might achieve high rankings once, but the work doesn’t stop there. Maintaining your position on the search engine is a much bigger challenge. Some SEO activities (like link building and page optimization) are recurring in nature and the results of these activities are directly proportional to the effort put in. You need to outsource these tasks to more economical locations to get the maximum for every dollar spent.

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How to Select Your Offshore SEO Partner?

Once you have decided to optimize your website for the search engines you must consider the following pertinent issue before taking the next step:

Who is the right Offshore Search Engine Optimization partner for you? This involves a thorough evaluation of SEO companies/ consultants.

There are a number of SEO consultants out there who claim to give number one ranking or instant top results in all the major search engines and their communication has the following flavor “guaranteed Top rank in 2 weeks” but think twice before choosing your Offshore SEO partner.

Many feel that simply identifying and putting the keywords into the HTML tags is the only task that an SEO company needs to do. But a real SEO partner needs to do much more.

The steps to evaluate your Offshore Search Engine Optimization Partner comprises of:

  1. Skill and competence evaluation, which includes:

  • Research Capability: Are they able to identify your target audience and henceforth the keywords they will be looking for? What tools or practices will they use for identifying keywords?
  • Search Engine Awareness: Which all search engines are they considering during SEO? Make sure they optimize your website keeping in mind the most commonly used search engines and not the smaller search engines.
  • Link Building Skills: How will they take care of links? Make sure they don’t go for building link farms just for the sake of giving links on your site.
  • Inorganic SEO Skills: Are they planning to optimize your website for paid inclusions (like PPC) as well? If yes, how well can they manage these?
  • Competition Research and analysis: How will my site do with respect to my competitors after SEO? Will the SEO consultants also take into consideration the practices adopted by your competitors who have higher ranking in search engine results?
  • Fair Play: What all care do they take while doing SEO? E.g. do they make use of doorway pages for getting top ranking, as the sites using such pages will be banned, once they are identified by the search engines.
  • Learning organization: How frequent is their updation of SEO practices? Is it in compliance with the frequency with which search engines change their algorithms?
  1. Business Compatibility evaluation, which includes:

  • Flexibility and Ownership: Is your SEO partner willing to take the responsibility of the initiative? Is the partner flexible and willing to understand your business issues?
  • Market Knowledge: Does the partner understand the cultural issues of your market and target audience? Does the partner have experience and presence in your market/ country?
  • Infrastructure and Resources: Does your SEO partner have the requisite resource and the desired infrastructure required to execute your plan?

Your website’s success finally depends on your website optimization which in turn depends on your making the correct choice of your Offshore SEO partner. So instead of jumping to conclusions on meeting the first SEO consultant or company around, first evaluate them.

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What is Search Engine? How Search Engine Works?

Search Engines

Imagine yourself in a library without the librarian. How would you get to that book you were looking for all this while? It’s practically impossible. Search engines, like the librarians, index the websites on the World Wide Web and store thousands of web pages in their database and present a list of web sites based on the word/words, known as “keywords”, typed in by the user. The major search engines today are Google, MSN Search, AltaVista, AOL Search and All The Web. These search engines make your search for the right site or content much easier and quicker.

The Crawling Process:

Search engines make use of a software program called “spider” or “robot” which “crawls”- parses through the text of thousands of web pages across the web to give the results. Robots read through the text in order to verify the relevancy, reliability and importance of the content of web pages, index them and store them in their database. Search engine robots can’t read through graphics, frames, flash or similar other technology. The process by which the search engines read and store the web pages in their database is known as the “crawling” process. Crawlers move on from one web page, mostly starting with the home page, to other pages through the links provided on the previously crawled web page. Robots start their search with directories which are websites having a large number of links to different websites categorized under different categories by human editors. Hence, sites that don’t have any inbound links or not listed in any of the directories are not crawled by the robots.

Indexing Algorithm:

The different parameters on the basis of which the web pages are indexed is called the “indexing algorithm”. Crawlers crawl the web pages using this algorithm. One such indexing algorithm PageRank™ is used by Google. These algorithms take care of different criteria like the title of web page, the use of keywords in the title as well the way they are being used in the content, the relevancy of the content related to the keyword typed in, how many sites link to that website and many such other parameters while giving the results. Different search engines have different indexing algorithms and hence, give different results for the same keyword.

The spiders crawl a website periodically and do note the changes made in any of the pages. Even while giving results search engines give importance to those sites, which update themselves frequently. There’s an optional tag called “Revisit tag” that can be used to specify the time period after which the search engines should crawl your page provided you update your content within the specified time period. It may seriously affect your search engine rankings if the robot revisits your site based on the revisit tag but still finds the old content. Spiders update their index on finding an updated web page though the index updation may not occur as soon as the updated web page is crawled.

Managing the spider:

The information regarding which of your pages should be indexed by the robot and which shouldn’t be indexed can be provided within the Robots Meta tag, a special Meta tag placed within the head section. In addition to this, the links on a web page that a robot should or shouldn’t follow can also be specified within this tag.

Through the file named “Robots.txt”, written in any text editor, we can control which portions of the web page should be crawled by the robot and which portions shouldn’t be crawled. You can also specify the robots that should crawl your website since a robot on visiting a site first of all reads this file. You can also prevent a specific search engine from crawling your site using this. Thus this file works as a firewall between your website and the different search engine robots.

Thus search engines basically use different programs to find, index and list out the web sites available on the World Wide Web.

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