Why Is Not a Lot of Content Enough?

The process of creating great content is complex and involves a great effort in multiple areas: documentation, writing itself, sticking to an editorial line and a corporate identity, where appropriate, … Create a piece of unique content, quality, suggestive, interesting and, in short, good is a process that demands effort. And many professionals stay at that point, with the “creature” just published, and do nothing else thinking that good content always triumphs, even if it is not promoted… And fail.

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The Value of a Link (or Why The Link Building Does Not Work Well)

At the dawn of the Web, when still almost nobody had a page, and when there were no blogs, the link served to make a reference to another document. At that time it was called hyperlink (hyperlink or hyperlink in Spanish), but it soon lost the prefix “hyper”. Simply, and without major implications, the links completed the content of a website with suggestions for content that could or could not be part of the web. This was told by Tim Berners-Lee with very good judgment in the year 1997 (if you love the history of the web, click on the previous link because you will enjoy), what has been the prehistory, almost, of the current Internet.

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How to Look For Opportunities For a Guest Post

The invited posts (or the invited signature, special editor, or whatever you are called according to the place and time) are a great opportunity for authors who want to promote their content and publicize their expertise in a specific area. These are pieces of text that provide great value and, what is more interesting for the author, visibility in a wider audience environment than in the one he or she usually lives in, or, for the host, relevance due to the notoriety of the person signing.

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Quantity or Quality in an SEO Project

The relative importance of quantity and quality in an SEO project

Web positioning projects often focus on some aspects such as getting many keywords among the first twenty, having a wide range of keywords or looking for elements in which quantity is the basis of the work.

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