The process of creating great content is complex and involves a great effort in multiple areas: documentation, writing itself, sticking to an editorial line and a corporate identity, where appropriate, … Create a piece of unique content, quality, suggestive, interesting and, in short, good is a process that demands effort. And many professionals stay at that point, with the “creature” just published, and do nothing else thinking that good content always triumphs, even if it is not promoted… And fail.
At the dawn of the Web, when still almost nobody had a page, and when there were no blogs, the link served to make a reference to another document. At that time it was called hyperlink (hyperlink or hyperlink in Spanish), but it soon lost the prefix “hyper”. Simply, and without major implications, the links completed the content of a website with suggestions for content that could or could not be part of the web. This was told by Tim Berners-Lee with very good judgment in the year 1997 (if you love the history of the web, click on the previous link because you will enjoy), what has been the prehistory, almost, of the current Internet.
Writing for others can be a faster way to take your blog to the next level. Guest posts help you get more visibility by posting through the featured sites in your niche.
This seems to be getting more and more complicated. First I tell you that you have to publish constantly on the blog and now you also have to write for others. Without charging for it, of course. Nobody has said that it would be easy but for those who endure it will be worth it.
With the Google algorithm changes that we have been observing this summer, the giant of the searches in the network has gone a step further in its modifications.
The relative importance of quantity and quality in an SEO project
Web positioning projects often focus on some aspects such as getting many keywords among the first twenty, having a wide range of keywords or looking for elements in which quantity is the basis of the work.
With the beginning of 2014 Google prepares us for new surprises, although the importance of the links will continue to be the key to positioning well. This will remain the key for many years to achieve the best results in the most used search engine in the world.
What is keyword cannibalization or cannibalization of keywords?
The cannibalization of keywords is the internal competition for the web positioning of the same keywords.
What is the best SEO advice you can give me?
My best advice for improving web positioning is that you listen to the advice of 12 SEO experts.
We often read articles to keep up to date with the best SEO techniques to implement both on our websites and those of our clients. In this task, the other day I read an article that I found interesting and that I leave for you to value:
SEO experts give us their best tips to improve web positioning:
1. Create Trust
“Focus on building trust through everything you do online and offline,” says McGee. He explains how he has two audiences: search engines and humans. Search engines like Google show web pages that you trust to show to users. Human beings trust Google to show them the web pages that answer their questions.
If you create “human” and trusted content, and work some of the technical aspects to ensure that Google can process your content, Google will trust your website and according to McGee, “… natural traffic will grow and grow and grow. You will not have to worry about the algorithm changes. Your website will be “analyzed” more deeply, content indexing will be faster, and you will be able to get better rankings for faster terms sooner. “
2. Generates Virality
Fishkin says that one of his favorite SEO tips he recommends is “create a site, service, product or hook that has a natural viral component, of accessible feedback to the search engines.” He goes on to explain that this is done through links, embedded content (such as infographics, see below), badges, and incentives to share. As examples, point to the evolution graphs of SimplyHired jobs, OKCupids blog entries based on data (the new post no longer, but still a great example), and Mixcloud social voting / promotion.
Fishkin could have included Moz’s own SEO Guide for beginners and other MOZ guides on his list, which have been seen millions of times. Fishkin says that once you figure out how to produce content that goes viral, in many ways you’ve already won the SEO game. “The key components then become the content, keywords and a scalable business model.”
In addition to emphasizing the importance of real knowledge of SEO techniques and analytics, Stewart aims to test as something fundamental to SEO because things change continuously. “There is no single model to be successful in SEO,” he says, “If there were, we would all be rich. This is what makes this field so fascinating – it’s dynamic and it’s very difficult. “So put on your lab coat and start experimenting and analyzing the results.
4. Answer Questions
“If you want to position a specific keyword, make sure you have a web page that answers questions about the subject,” says Heitzman. It sounds easy, but many companies forget this simple strategy. Heitzman further explains: “One practice that I like to use is to take a step back and think about if you were looking for ‘x keyword’ what questions would you have? How can I incorporate this into my page so that the user has no reason to abandon it?
5. Voice results
If you’re over 40, you might think about how people “write a search” on Google. However, the voice search is next, and the keywords that people use, when they perform the search and how the results are obtained are changing.
In Google, the results that are obtained from a voice search often appear in a response box on the search engine results page (SERP). When there is a result in that box, Google often “talks” the result to you. “With the increase in platforms that incorporate voice search, getting your site to appear in the response box is going to be key,” says Holland. Recommends the creation of SEO headings that answer questions that users may request from search engines, and then answer these questions directly in a concise manner. “Once you have the optimized structure of your page it is time to improve the visibility of the page in the SERPs. The key is to do it on your first page (home page) -.
6. Understand your customers
You can not address someone you do not understand; this could be the best way to summarize Solis’s advice. She emphasizes the importance of building a relationship with clients based on understanding their processes, rather than what is an isolated activity. Aleyda says “It is necessary to answer the questions” What is the search behavior of your audience in your target market? What, when, how and from where do they look? How does your competence respond to these questions? ‘” When answering these and other questions Solis says “That is when you will have the necessary knowledge to identify the best way to connect with your search audience and you will be able to identify what technique, what content and what link building of your site should be optimized and promoted. In order to maximize your visibility in search results for relevant queries”
7. Understand Google
If you need to spend time understanding your customers, you also have to understand Google and other search engines. “He spends as much time in understanding Google as understanding why people buy, why people trust, or the impact of the brand on the purchase,” says Reynolds. “Search is a tool to connect people with what they want – algorithms do not buy from your company, people do it.”
8. Choose keywords well
As much as SEO these days talk about search intentions and focus on topics instead of keywords, when someone goes to Google, they still type, or say keywords in the search engine. “You have to invest a lot of time researching the keywords that potential customers are going to use,” says Beal. “The terms and keywords that are specific to your industry may not match the actual search queries.” Considering that up to 15% of all Google queries are completely new, which have not been done before, this is very important.
9. About them, not about you
The success of SEO does not only depend on technical considerations, but often people are involved. An impatient boss can finish an SEO project before he has had time to succeed. A content team with other priorities may forget a basic component of SEO. “Make others be the heroes. Show them how to do an SEO job supports their own goals, “says Forrester. “They win, you win, and you win the business. Otherwise you see yourself as someone who makes others take on more work. “Forrester says this helps keep in mind that everyone has a set of goals that are working towards the same end, and that when you succeed in showing them how SEO helps you achieve your goals, then it also helps you succeed with your goals.
10. Become an Expert
“Whatever sector you’re in, you should become an expert,” says Rampton. “Be out there helping others and proving you’re an expert.” Rampton advises doing this by creating valuable content such as podcasts, videos, slide shows, chats, and blog posts to help others get more knowledge about you and what you know and do. “The more expert you are, and the more content you create as a result of it, the better it will be for your brand and the SEO results will arrive. Then you will begin to grow by yourself because you will become the person to turn to speak at events, be a guest on a podcast, and comment on articles.”
11. Connect SEO and SOCIAL MEDIA
Is there a connection between social media and SEO? Of course, says Yu. “SEOs neglect the connection between search and social media, but I like = links,” he says. He recommends “Generate authority spending one dollar a day, use Facebook segmentation to reach journalists, media and influential people”. “When they see you in a reputable publication they are more likely to reach you and link to your content.”
12. Publish quality content
“Post quality content, and the rest of the pieces will fit in place,” says DeMers. “Your content strategy is the backbone of your SEO strategy, as it fuels social media (acts as an amplifier to extend the reach of content) and therefore gains inbound links.” If this seems to summarize many of the others Previous tips, maybe it is because it is a fundamental part of the success of SEO.
It is well known that one of the tools to make our website or online store visible is search engine positioning. This is to improve the visibility of our website in search engines through SEO techniques, such as generating quality content or generating web traffic. These techniques will help us to position ourselves in the different search engines, especially in Google (which is used 90% of the time).
There are many web pages that are based on these SEO techniques to position themselves in search engines, based on the guidelines that Google uses according to their algorithms. But there are other websites that apply other techniques hidden and not accepted by the search engine. These techniques are what are called Black Hat SEO and, generally, can become counterproductive for our positioning.
Then I leave some of the techniques that you should flee to not penalize the positioning of your site:
This technique, penalized by the algorithm of Google Penguin 2.0, seeks to incorporate the largest number of keywords in the content of a web page. For example:
“SEO is good, that’s why SEO should be applied. Google likes SEO, that’s why SEO is good. It is important to have SEO on our website and apply SEO”
Although search engines are currently working to detect when a phrase is not well structured, in general terms the density of keywords in a text should be between 3% and 12%. When this percentage is exceeded, Google will penalize the website, pushing back positions in the search engine.
This technique consists of including hidden content in the website, putting the letters of the same color as the background. Thus, the search engine considers that the text belongs to the website, but the visitor can not read it. Currently, spammers use CSS to hide the text or add attributes to hide the content. Even so, search engines can detect it at once, instantly penalizing these web pages.
These two are just some of the many techniques not recommended to position your website. To learn more, do not hesitate to visit SubmitLeader’s Blog , the source of this post.
It is important to verify the techniques used in your online positioning, since if you do any of these activities, Google will penalize you.
What do you think of Black SEO? Thanks for sharing!
The Linkbuilding (literally link building) has been and remains very important to give value to your website. It is a strategy of optimizing internal and external links of a web page, with the aim of obtaining a good positioning in the search engines. This strategy is to get important websites that may be related to your page include links to your website, using optimal keywords. Linkbuilding is a very good way to get better positioning in search engines, because your page gets a vote every time another site links to you, offering you more visibility in the search engines. Doing it well requires a good strategy and takes a lot of time and research.
Last April, Google implemented a robot called Google Penguin. This one detects in the pages the links of low quality and with the backlinks of doubtful reputation, the pages on optimized (that is to say with too many links) and the techniques ‘Black hat’ (manipulation of searchers).
Here are some simple tips for you to do a good Linkbuilding:
1. – Create natural links to your page by publishing content as a guest on other pages or inviting others to publish in yours. The best way is choosing pages that have more traffic than yours.
2. – Choose a text for your Anchor Text (the text that you put to the link) original and not repeat.
3. – Publish very interesting content such as videos, blog entries, infographics or presentations in a way that encourages other people to link to their pages, that is, what we call Link Bait .
4. – Look at the links strategies of the competition. Use tools such as Open Site Explorer. With it you get information about the links, the Anchor and the authority where each link is located.
5. – Create a linkbuilding strategy, choosing carefully the pages in which you want to put your links and book a couple of hours a week in your calendar. It is a slow process but with results.