The process of creating great content is complex and involves a great effort in multiple areas: documentation, writing itself, sticking to an editorial line and a corporate identity, where appropriate, … Create a piece of unique content, quality, suggestive, interesting and, in short, good is a process that demands effort. And many professionals stay at that point, with the “creature” just published, and do nothing else thinking that good content always triumphs, even if it is not promoted… And fail.
It is well known that one of the tools to make our website or online store visible is search engine positioning. This is to improve the visibility of our website in search engines through SEO techniques, such as generating quality content or generating web traffic. These techniques will help us to position ourselves in the different search engines, especially in Google (which is used 90% of the time).
There are many web pages that are based on these SEO techniques to position themselves in search engines, based on the guidelines that Google uses according to their algorithms. But there are other websites that apply other techniques hidden and not accepted by the search engine. These techniques are what are called Black Hat SEO and, generally, can become counterproductive for our positioning.
Then I leave some of the techniques that you should flee to not penalize the positioning of your site:
This technique, penalized by the algorithm of Google Penguin 2.0, seeks to incorporate the largest number of keywords in the content of a web page. For example:
“SEO is good, that’s why SEO should be applied. Google likes SEO, that’s why SEO is good. It is important to have SEO on our website and apply SEO”
Although search engines are currently working to detect when a phrase is not well structured, in general terms the density of keywords in a text should be between 3% and 12%. When this percentage is exceeded, Google will penalize the website, pushing back positions in the search engine.
This technique consists of including hidden content in the website, putting the letters of the same color as the background. Thus, the search engine considers that the text belongs to the website, but the visitor can not read it. Currently, spammers use CSS to hide the text or add attributes to hide the content. Even so, search engines can detect it at once, instantly penalizing these web pages.
These two are just some of the many techniques not recommended to position your website. To learn more, do not hesitate to visit SubmitLeader’s Blog , the source of this post.
It is important to verify the techniques used in your online positioning, since if you do any of these activities, Google will penalize you.
What do you think of Black SEO? Thanks for sharing!