It is no longer a mystery what happened a few weeks ago in one of the tools Google who liked to SEO’s … Dear Google Keyword Planner , also known as “Keyword Planner of Google” has stopped showing volumes for exact keywords and now you can only see a very wide range of the volume of a keyword. I emphasize on this because a range of 10k – 100k makes a huge difference … I mean, Google, are you telling me that “wedding dresses” can have 10,000 searches a month or 100,000?
Let’s see, I understand that Google is a private company, and that now they want to offer accurate information only to advertisers who are investing their money in it with their Adwords campaigns. But the first time I’ve found my reaction has not been the most comprehensive…
Solution to the limitation of the Keyword Planner
I think the first thing that we have all done, has been to go to Google search solutions / remedies / tricks, to get back the exact search volumes. The only thing that I have found in several reference websites in the United States has been the following method:
Add to the plan all the keywords of our interest and click on the button “Review plan”
What we will see next is a screen like the following one, where we will have to introduce a quite high bid, select the “Keyword” tab and select an exact match type.
Now, you can see how many times each word is printed, a figure that corresponds well to the desired search volume that we are looking for.
Even so I am not satisfied; I still miss knowing the seasonality of the keywords and, therefore, the distribution of that volume throughout the year.
Let’s say that this solution has not just been comfortable for me in a research and analysis of keywords, so then, I bring you the best free and paid tools, to make an exhaustive keywords analysis for our online projects.
2 free alternative tools to the Keyword Planner
Finding completely free tools that offer something similar to what the Keyword Planner gave us has been an odyssey … But here I present 2 tools that return the search volume of any keyword , being able to make all the requests you want without limitations during all the day.
This tool offers, among other features, the “Keyword research” tool that allows you to search for a keyword and returns a good list of keywords related to the corresponding average search volume.
You can sort by volume, filter keywords and add them to a list that you can download with a simple click.
The best thing is that it is a free tool that you can also use without having to register.
As “against” you can not select the country and the reference language, so we have to understand that data as representative and not entirely accurate.
To use Wordze, you will have to create an account, but it offers you much more information than the tools we have just seen and also allows you to select the country and language for your keywords.
Among the functionalities that I appreciate most is the possibility of seeing the seasonality of each keyword and, therefore, see the search volume distributed throughout the months of the year.
To see everything that this tool offers, I suggest you take a look at this presentation video:
As “against” it has to be a very slow tool to load when you are doing any search and that, in addition, although it shows you the volume of each month of the year, it is not a data that you can export (just as you could do with the Google Keyword Planner).
The best payment tools to search for keywords
Many of the tools that I show you below have, in addition to the function of searching for keywords, also other very interesting functionalities and sometimes essential for any SEO. Therefore, although the word “payment” may scare a little, you have to think that paying only one of these tools you will also have access to many more important data for the organic positioning of your project.
There are many, many payment tools to search for keywords that I have found in the research and analysis that you find in this article, but I’ll only present you the best ones so that you invest your money in tools that are truly worthwhile.
Ahrefs is an essential tool for the analysis of backlinks both your website and all your competitors, but also offers the “Keyword Explorer” which, in addition to showing the volume of keywords, also provides other valuable data such as keyword difficulty (the difficulty to position each word), the CPC, the number of results in Google and the number of words that make up each keyword. And, best of all, you can set up advanced filters to show you what interests you the most.
Semrush is THE tool that all SEO must consult for multiple functionalities. Regarding our subject matter with keywords, Semrush provides the valuable ” Keyword Analytics ” that shows both phrase matching and related keywords, as well as offering very useful data such as keyword difficulty, the number of results for each keyword.
If you do not have an account in Semrush, you can try it for free for two months and if you want to know a little more about this tool I recommend reading this article.
Now, we are talking about a tool that is highly focused on the task of searching for keywords: KwFinder. Very usable and with a simple and functional design, this tool provides many essential and complete data that you can add to a list of favorites or export in CSV.
One of the most interesting features for which it stands out, in comparison to the two previous tools, is that it allows you to import keywords: fundamental when you want to upload a file or simply paste a list of words that you have found using the complementary tools (I will present you more ahead) and you need to know the search volumes.
KwFinder has a free version that lets you perform 2 searches daily for unregistered users and 5 for those who created an account, giving you the possibility to try it before buying it.
There are many “fans” of this tool, and I also include it in my favorites list, although I find it a bit expensive for the data it offers: search volume (and its trend throughout the year), CPC and competition in Adwords (these last two data you already know you can get them for free through the Google Keyword Planner …).
Still, it is a tool worth mentioning because it offers a list of keywords much wider than the previous ones and, in this, it is almost insurmountable!
To know keywordtool.io I recommend reading this post on Dean Romero’s blog.
Complementary keyword search tools
To conclude this post, I’m going to tell you about the many tools that exist as a complement to a keyword research work and I’ll reveal the best … Ready?
All the tools you will find below do not return search volumes and fulfill the same simple function: concatenate the keyword searched with all the letters of the alphabet , numbers and (some) with prefixes and suffixes to return all the keywords in mid and long tail:
· Keywordtool.io (in its free version)
· Keyword Shitter (version 2 of this tool has just come out and now allows you to include prefixes and suffixes such as: “who, what, where, when, why, how, with, without, close … and a long etcetera!)
· Hypersuggest (offers the same as Keyword Shitter 2)
and … the wonderful Answer the Public that, as you may have understood, is my favorite
Why? Because it not only works like the ones I just presented you for searching for mid and long tail, but also uses google’s suggestions to find the questions that users ask in the search engine . I better show you an example…
For our keyword “wedding dresses” the tool has taken 694 keywords that contain the exact word between: letters of the alphabet, prepositions and questions.