Black Hat SEO: What You Should NEVER do in Web Positioning

It is well known that one of the tools to make our website or online store visible is search engine positioning. This is to improve the visibility of our website in search engines through SEO techniques, such as generating quality content or generating web traffic. These techniques will help us to position ourselves in the different search engines, especially in Google (which is used 90% of the time).

There are many web pages that are based on these SEO techniques to position themselves in search engines, based on the guidelines that Google uses according to their algorithms. But there are other websites that apply other techniques hidden and not accepted by the search engine. These techniques are what are called Black Hat SEO and, generally, can become counterproductive for our positioning.

Then I leave some of the techniques that you should flee to not penalize the positioning of your site:

Spamming Keywords:

This technique, penalized by the algorithm of Google Penguin 2.0, seeks to incorporate the largest number of keywords in the content of a web page. For example:

“SEO is good, that’s why SEO should be applied. Google likes SEO, that’s why SEO is good. It is important to have SEO on our website and apply SEO”

Although search engines are currently working to detect when a phrase is not well structured, in general terms the density of keywords in a text should be between 3% and 12%. When this percentage is exceeded, Google will penalize the website, pushing back positions in the search engine.

Hidden text:

This technique consists of including hidden content in the website, putting the letters of the same color as the background. Thus, the search engine considers that the text belongs to the website, but the visitor can not read it. Currently, spammers use CSS to hide the text or add attributes to hide the content. Even so, search engines can detect it at once, instantly penalizing these web pages.

These two are just some of the many techniques not recommended to position your website. To learn more, do not hesitate to visit SubmitLeader’s Blog , the source of this post.

It is important to verify the techniques used in your online positioning, since if you do any of these activities, Google will penalize you.

What do you think of Black SEO? Thanks for sharing!

5 Linkbuilding Tips For SEO Positioning

The Linkbuilding (literally link building) has been and remains very important to give value to your website. It is a strategy of optimizing internal and external links of a web page, with the aim of obtaining a good positioning in the search engines. This strategy is to get important websites that may be related to your page include links to your website, using optimal keywords. Linkbuilding is a very good way to get better positioning in search engines, because your page gets a vote every time another site links to you, offering you more visibility in the search engines. Doing it well requires a good strategy and takes a lot of time and research.

Last April, Google implemented a robot called Google Penguin. This one detects in the pages the links of low quality and with the backlinks of doubtful reputation, the pages on optimized (that is to say with too many links) and the techniques ‘Black hat’ (manipulation of searchers).

Here are some simple tips for you to do a good Linkbuilding:

1. – Create natural links to your page by publishing content as a guest on other pages or inviting others to publish in yours. The best way is choosing pages that have more traffic than yours.

2. – Choose a text for your Anchor Text (the text that you put to the link) original and not repeat.

3. – Publish very interesting content such as videos, blog entries, infographics or presentations in a way that encourages other people to link to their pages, that is, what we call Link Bait .

4. – Look at the links strategies of the competition. Use tools such as Open Site Explorer. With it you get information about the links, the Anchor and the authority where each link is located.

5. – Create a linkbuilding strategy, choosing carefully the pages in which you want to put your links and book a couple of hours a week in your calendar. It is a slow process but with results.